Compliance Statement

Last updated: 08 August 2026

Placed applies a high-standard compliance approach to marketing operations, privacy, complaints and audit trails, while being clear about its actual status.

Operating principles

• Do not imply Placed is authorised by the FCA or a trade-body member.
• Do not present Placed as a lender, broker, adviser or borrower-facing finance arranger.
• Operate as B2B software, marketing and workflow infrastructure for brokers, introducers and lenders.
• Make clear who the lender, broker or authorised firm is for each campaign or case workflow.
• Obtain client approval before campaign launch or lender-listing publication.
• Keep records of claims, approvals, targeting, routing and complaints.
• Use clear privacy, cookie and complaint handling information.
• Where regulated activity, advice or arranging is required, route it to the relevant authorised broker, lender or firm.

Financial promotions, software and workflow

Placed does not provide borrower advice, recommend products or act as broker of record. Platform criteria, matching and lender information are workflow tools for professional users only. Where actual broking, arranging or regulated activity is required, it is performed by an appropriately authorised or accredited broker at arm’s length to Placed, such as Posfin Capital Limited, FCA FRN 913022, where appointed. Campaigns for lenders or finance businesses must be approved by the responsible client or authorised firm before launch, with records retained.

Data protection

Campaign data roles must be agreed before launch. Placed may act as processor, service provider or independent controller depending on the campaign structure and instructions.

ICO registration

Placed Media Ltd is registered with the Information Commissioner’s Office. ICO registration: ZC217616.